**Background**  
Telia Lithuania operates at the center of digital society, providing services that impact millions of people. The company is committed to key sustainability areas: climate and circular economy, digital inclusion, privacy and security, as well as human rights and ethics. While these priorities are clearly defined, there is still a missing piece – how to apply them consistently in everyday product development.  
Today, teams are aware of sustainability through trainings and company achievements, but lack tools and structured processes to act on it. As a result, sustainability is often considered too late or too abstract to influence real decisions in product management area.  
This challenge is about closing that gap.  
  
**Objectives**  
Your goal is to design a “Sustainability by Design” framework that can be applied across a wide range of products and services.  
You will:  
• Create a clear sustainability scoring system with measurable criteria  
• Design a product development process where sustainability is integrated from the start  
• Build a prototype that shows how the system works in practice  
• Propose a realistic implementation roadmap for adoption within the company  
The solution should be simple, practical, and scalable—something teams would actually use, not just an ideal concept.  
This is not a theoretical exercise. It is a real challenge inside Telia Lithuania. You will:  
• Work on a problem that does not yet have a solution  
• Gain experience in sustainability, product thinking, and system design  
• Learn how to turn complex ideas into clear, usable tools  
• Contribute to a solution that could impact real products and scale beyond Lithuania  
  
Most importantly, you will help answer a critical question:  
How do we design products & services that are not only functional but responsible by default?  
  
**Keep in mind that:**  
In telecommunications, the definitions for products & services can vary highly. Generally, B2C consumers consider products to be mobile devices, Customer Premises Equipment (CPE), or other devices. At the same time, our customers believe that provision of Wi-Fi, mobile/internet services – for them, these are our services. However, from Telia’s perspective, each of the mentioned products/services are more of a group or area for our products/services. This is because the before-mentioned products/services (from consumer’s perspective) can consist of numerous other technical-level products/services (from Telia’s perspective). For example, when our customer receives a phone call (via mobile network) and then moves into an area where there is no mobile network signal (e.g., basement, rural area, etc.), but internet connection is present, the call automatically transfers and is transmitted via internet network (instead of mobile network), as the internet signal is better than the mobile line. The customer does not even notice the difference. The customer does not know that his/hers experience of using Telia’s services has just been impacted by one of Telia’s products – VoWiFi (Voice over Wi-Fi). Other similar examples of what Telia considers a product or service to be is eSIM, Mobile-ID/Smart-ID, CloudVSS, 5G SA/NSA, etc. Hence, when designing the framework for product/service assessment on sustainability matters, you should not think that a product = mobile phone and a service = internet provision. You shall be more complex/technical, analysing sub-components of general telecommunications infrastructure and value chain.

The module will be delivered online from **October 8 to December 17, 2026**. The scheduled meetings with the teamchers and the peer learners will be held once a week on **Thursdays: October 8, 15, 22, 29; November 12, 19, 26; December 3, 10, 17**. The meetings start at **15.30 EET** and end at **17.00/18.30 EET** (depending on the day). Please note that attendance is mandatory and highly appreciated by your team members.

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Kaunas University of Technology

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Telia Lithuania

Associate partner

Telia Lithuania

Learning opportunities of Telia Lithuania