Students are invited to investigate how **Kauno Grudai** could expand its digital footprint beyond its home market through global e-commerce ecosystems (excluding Amazon), by immersing themselves in a real-world challenge. Instead of being given a predefined approach, learners will explore international marketplaces across different regions, identifying emerging patterns in platform dynamics, logistics infrastructure and customer behaviour. They will then generate their own evidence-based insights into potential growth strategies.

Through this open-ended enquiry, participants engage with authentic data, test assumptions and develop strategic concepts for how Kauno Grudai might enter digital markets abroad. This experience develops their practical competence in international strategy, digital commerce, logistics thinking and market evaluation, while encouraging them to adopt the mindset of global innovators who can navigate complexity and design opportunities in an interconnected world.

Motivation letter is a personal statement and it might include a brief introduction of yourself, explanation why are you interested in the learning opportunity you are applying to, any relevant experience or skills that you have, your goals and how this opportunity will help you achieve them, This document should not be more than 400 words.

Motivation Letter

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Other

Kaunas University of Technology

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Go Global. Grow Digital.

Build the next digital success story

Entrepreneurship, technology and innovation

Critical and innovative thinking

Inter-personal skills

Media and information literacy

We are **Kauno Grudai**, a forward-thinking food manufacturing company that is expanding into international markets. In a context of growing global competition and rising expectations regarding sustainability, innovation and quality, standing out in Europe requires more than just competitive pricing; it requires the delivery of exceptional value to retailers and their customers. We believe that the next generation of thinkers can help us to find new, meaningful and responsible ways to compete.  

The goal of this challenge is to identify ways in which Kauno Grudai can differentiate itself through quality, sustainability, customer experience and innovation rather than price. Students will analyse the competitive environment, identify the priorities of European retailers and design a strategic value proposition. Your recommendations should demonstrate how Kauno Grudai can remain competitive, justify higher prices, and strengthen its market position. By participating, you will gain hands-on experience in market research, strategic thinking and business innovation while having the opportunity to make a real impact on the future of food production in Europe.

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Associate partner

Kauno grudai

Associate partner

Kauno grudai

Learning opportunities of Kauno grudai