This course equips participants with the communication techniques and strategies employed by entrepreneurs, innovators, and game-changers when presenting innovative ideas. A fundamental challenge faced at various stages of business development is conveying effectively the value of business ideas to stakeholders, customers, and investors through both oral and written communication. In this short course students will explore startup jargon concepts and techniques as they create a comprehensive communication strategy for an innovation project.
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“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” – Guy Kawasaki
“Whatever it is, every idea you present must be something you could get across easily at a cocktail party with strangers. If only aficionados of your industry can understand what you're saying, you've blown it.” – Jack Welch
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”– Lee Iacocca
“If you can’t describe your business model in ten words or fewer, you don’t have a business model.” – Guy Kawasaki
“Whatever it is, every idea you present must be something you could get across easily at a cocktail party with strangers. If only aficionados of your industry can understand what you're saying, you've blown it.” – Jack Welch
“You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.”– Lee Iacocca
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